REI Affiliate Program
Co-op outdoor retailer with the strongest trust signal in the category.
AffiliateNicheSites is not the affiliate program. Applications are handled by REI Co-op.
At a glance
Commission
5% of sale (reported)
Commission model
Percentage of sale
Cookie duration
15 days (reported)
Network
AvantLink
Recurring
No
Payout threshold
Not publicly listed
Payment frequency
Not publicly listed
Geography
United States
Program terms change frequently. Every record shows a verification status and links to the official program page — always confirm commission, cookie and eligibility with the merchant before you build content around them. Records marked as unverified sample data are placeholders for testing this directory and must not be treated as fact.
Overview
REI carries authority that a new site can borrow — recommending it costs the reader no trust. The catch is the co-op model: membership purchases, dividends and outlet items commonly sit outside commissionable sales, so read the exclusions before planning gear-table content.
Requirements and how to apply
Requirements
Outdoor-relevant content; AvantLink reviews publishers manually.
- Website required: Yes
- Social-only applicants: Not publicly listed
- Deep linking: Not publicly listed
- Product feed: Not publicly listed
How to apply
- Publish enough relevant content that a reviewer can see what your site is about.
- Create a publisher account with AvantLink if you do not already have one.
- Apply to REI Co-op through the official program page and describe your traffic honestly.
- Confirm the current commission and cookie terms in your contract before publishing links.
Best audience fit
Hiking, camping and general outdoor gear content.
What you can promote
Content ideas
- Hiking boots for wide feet compared
- Three-season tent buying guide
- First backpacking kit with a total cost
Pros and limitations
Pros
- Category-leading trust
- Broad gear catalogue across every outdoor sub-niche
- Strong seasonal sale events
Limitations
- Membership and outlet exclusions are common
- Manual publisher review at network level
Similar programs
Backcountry Affiliate Program
Outdoors · AvantLink
- Commission
- 4-12% of order value, tiered (reported)
- Cookie
- 30 days (reported)
Renogy Affiliate Program
Outdoors · Impact
- Commission
- ~6% of order value on average
- Cookie
- 30 days (reported)
Amazon Associates
Pet · In-house
- Commission
- Fixed rates by category, roughly 1%–20% (for example 20% Amazon Games, 10% luxury beauty, 4.5% kitchen and physical books, 3% toys and furniture, 1% grocery and health)
- Cookie
- 24 hours, extended to 90 days for items added to the cart within that window
Where this fits on your site
Sources
- https://www.avantlink.com/programs/10248/rei-com-affiliate-program/
- https://commissiondex.com/programs/rei/
- https://uppromote.com/affiliate-directory/rei/
Details last verified against these sources on 2026-09-05. Program terms can change at any time without notice.