Amazon Associates
The default starter programme: everything is in stock, everyone has an account, rates are low.
AffiliateNicheSites is not the affiliate program. Applications are handled by Amazon.
At a glance
Commission
Fixed rates by category, roughly 1%–20% (for example 20% Amazon Games, 10% luxury beauty, 4.5% kitchen and physical books, 3% toys and furniture, 1% grocery and health)
Commission model
Tiered percentage
Cookie duration
24 hours, extended to 90 days for items added to the cart within that window
Network
In-house
Recurring
No
Payout threshold
$10 for direct deposit or gift card, $100 for cheque
Payment frequency
Monthly, roughly 60 days after month end
Geography
Most major markets, each with a separate program
Program terms change frequently. Every record shows a verification status and links to the official program page — always confirm commission, cookie and eligibility with the merchant before you build content around them. Records marked as unverified sample data are placeholders for testing this directory and must not be treated as fact.
Overview
Amazon is where most affiliate sites start and where most of them plateau. Approval is straightforward, conversion is the best in the industry because the reader is already logged in, and the category rates are low enough that a mature site almost always ends up pairing it with direct merchant programmes. Treat it as the fallback link on every page rather than the strategy.
Requirements and how to apply
Requirements
Live site, app or channel with original content; qualifying sales required within the trial window.
- Website required: Yes
- Social-only applicants: Yes
- Deep linking: Not publicly listed
- Product feed: Not publicly listed
How to apply
- Publish enough relevant content that a reviewer can see what your site is about.
- Create a publisher account with In-house if you do not already have one.
- Apply to Amazon through the official program page and describe your traffic honestly.
- Confirm the current commission and cookie terms in your contract before publishing links.
Best audience fit
New sites, accessory content and any page where the reader wants it tomorrow.
What you can promote
Content ideas
- Accessory round-ups alongside a high-ticket main purchase
- Under-$100 gift guides
- Consumables and refills
Pros and limitations
Pros
- Easiest approval of any major program
- Best conversion rate in affiliate marketing
- Pays on the whole cart, not just the linked item
Limitations
- Low category rates
- Very short cookie
- Qualifying-sale requirement can close new accounts
Similar programs
Chewy Affiliate Program
Pet · Impact
- Commission
- 4% of order value (reported)
- Cookie
- 15 days (reported)
The Home Depot Affiliate Program
Home Improvement · Impact
- Commission
- Reported 2%–8% depending on department
- Cookie
- Reported between 1 and 14 days — confirm inside Impact before publishing a number
REI Affiliate Program
Outdoors · AvantLink
- Commission
- 5% of sale (reported)
- Cookie
- 15 days (reported)
Where this fits on your site
Sources
- https://affiliate-program.amazon.com/help/operating/schedule
- https://affiliate-program.amazon.com/help/node/topic/GWSMACYG6EJMNW74
- https://affiliate-program.amazon.com/gp/associates/join/compensation.html
Details last verified against these sources on 2026-09-05. Program terms can change at any time without notice.
