Amazon Associates

The default starter programme: everything is in stock, everyone has an account, rates are low.

Verified 2026-09-05Last verified 2026-09-05
Apply on the official site ↗

AffiliateNicheSites is not the affiliate program. Applications are handled by Amazon.

At a glance

Commission

Fixed rates by category, roughly 1%–20% (for example 20% Amazon Games, 10% luxury beauty, 4.5% kitchen and physical books, 3% toys and furniture, 1% grocery and health)

Commission model

Tiered percentage

Cookie duration

24 hours, extended to 90 days for items added to the cart within that window

Network

In-house

Recurring

No

Payout threshold

$10 for direct deposit or gift card, $100 for cheque

Payment frequency

Monthly, roughly 60 days after month end

Geography

Most major markets, each with a separate program

Program terms change frequently. Every record shows a verification status and links to the official program page — always confirm commission, cookie and eligibility with the merchant before you build content around them. Records marked as unverified sample data are placeholders for testing this directory and must not be treated as fact.

Overview

Amazon is where most affiliate sites start and where most of them plateau. Approval is straightforward, conversion is the best in the industry because the reader is already logged in, and the category rates are low enough that a mature site almost always ends up pairing it with direct merchant programmes. Treat it as the fallback link on every page rather than the strategy.

Requirements and how to apply

Requirements

Live site, app or channel with original content; qualifying sales required within the trial window.

  • Website required: Yes
  • Social-only applicants: Yes
  • Deep linking: Not publicly listed
  • Product feed: Not publicly listed

How to apply

  1. Publish enough relevant content that a reviewer can see what your site is about.
  2. Create a publisher account with In-house if you do not already have one.
  3. Apply to Amazon through the official program page and describe your traffic honestly.
  4. Confirm the current commission and cookie terms in your contract before publishing links.

Best audience fit

New sites, accessory content and any page where the reader wants it tomorrow.

What you can promote

Anything in the catalogue

Content ideas

  • Accessory round-ups alongside a high-ticket main purchase
  • Under-$100 gift guides
  • Consumables and refills

Pros and limitations

Pros

  • Easiest approval of any major program
  • Best conversion rate in affiliate marketing
  • Pays on the whole cart, not just the linked item

Limitations

  • Low category rates
  • Very short cookie
  • Qualifying-sale requirement can close new accounts

Similar programs

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The Home Depot Affiliate Program

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REI Affiliate Program

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Where this fits on your site

Sources