Bass Pro Shops & Cabela's Affiliate Program
The dominant US retailer for hunting, fishing and camping gear, alongside sister brand Cabela's.
AffiliateNicheSites is not the affiliate program. Applications are handled by Bass Pro Shops.
At a glance
Commission
Up to about 5% at Bass Pro, up to about 3% at Cabela's (reported)
Commission model
Percentage of sale
Cookie duration
Reported at 14-30 days — confirm in the network
Network
Impact
Recurring
No
Payout threshold
Set by the network (verify in dashboard)
Payment frequency
Monthly (reported)
Geography
United States and Canada
Program terms change frequently. Every record shows a verification status and links to the official program page — always confirm commission, cookie and eligibility with the merchant before you build content around them. Records marked as unverified sample data are placeholders for testing this directory and must not be treated as fact.
Overview
Two of the strongest brands in outdoor retail, managed together, which lets a single site monetise fishing, hunting and camping content without adding another merchant. Rates are modest but the catalogue depth means almost any specific gear query has a matching product page to send readers to.
Requirements and how to apply
Requirements
Outdoor, hunting, fishing or camping content.
- Website required: Yes
- Social-only applicants: Not publicly listed
- Deep linking: Not publicly listed
- Product feed: Not publicly listed
How to apply
- Publish enough relevant content that a reviewer can see what your site is about.
- Create a publisher account with Impact if you do not already have one.
- Apply to Bass Pro Shops through the official program page and describe your traffic honestly.
- Confirm the current commission and cookie terms in your contract before publishing links.
Best audience fit
Hunting, fishing and family camping gear content.
What you can promote
Content ideas
- Starter fishing setups by budget
- Family camping checklist with a total spend
- Cold-weather layering for hunting season
Pros and limitations
Pros
- Two household outdoor brands under one programme
- Very deep hunting and fishing catalogue
- Strong seasonal promotions
Limitations
- Modest percentage rates
- Cookie length is not consistently published
Similar programs
REI Affiliate Program
Outdoors · AvantLink
- Commission
- 5% of sale (reported)
- Cookie
- 15 days (reported)
Backcountry Affiliate Program
Outdoors · AvantLink
- Commission
- 4-12% of order value, tiered (reported)
- Cookie
- 30 days (reported)
Camping World Affiliate Program
Outdoors · CJ Affiliate
- Commission
- 6% of online sales (reported)
- Cookie
- 30 days (reported)
Where this fits on your site
Sources
- https://www.basspro.com/b/affiliate-program
- https://www.allinclusivemarketing.com/aim-clients/bass-pro-shops
- https://www.allinclusivemarketing.com/aim-clients/cabelas
Details last verified against these sources on 2026-09-05. Program terms can change at any time without notice.