Brewer's Friend
brewersfriend.com
Covers
Recipe calculators, batch logging tools and a recipe-sharing community for homebrewers
Monetization
Not independently audited
Traffic channels
Search-visible tool and content site; traffic not measured
Why this site is worth studying
Demonstrates that homebrewers value calculators (ABV, IBU, water chemistry) as much as narrative content. A content-only site competing head-on for 'recipe calculator' terms faces a functional-tool incumbent; differentiate with equipment reviews and troubleshooting writeups that complement rather than duplicate its calculators.